I’m Victor Sahate, an independent designer and creative partner. I join founders, agencies and in-house teams for focused briefs and long-term partnerships: shaping brands, building products and turning ambition into work that ships.
Flesh and BoneCo-founder. The studio’s own identity, made to be recognised before it is read.Sneaker FM. Wear it out loud, with Happy Finish.Design, brand and AI for the group’s SHARE programme.Brand and product for the first fully online university built by a Brazilian edtech.Sneaker FM. Wear it out loud, with Happy Finish.A social experiment for SYZYGY with the artist McBess. It beat every previous year of leads and traffic, combined.The End, a virtual experience of climate change. With Happy Finish.Brand experience for London’s tallest building, with Happy Finish.Classic films connected to the places they were shot. Two Webby Awards.Brand campaign work, with agency and in-house teams.Brand direction with Flesh and Bone. An identity for healthcare intelligence.Brand campaign work, with agency and in-house teams.Brand direction with Flesh and Bone. An identity for healthcare intelligence.Design and product partner. One language across product, classroom and brand.Sneaker FM. Wear it out loud, with Happy Finish.The End, a virtual experience of climate change. With Happy Finish.Design, brand and AI for the group’s SHARE programme.Classic films connected to the places they were shot. Two Webby Awards.Chief Design, Creative & Product Officer. Brand and product through the company’s growth.Sneaker FM. Wear it out loud, with Happy Finish.Virtual and augmented reality for brands, in London.Brand and product for the first fully online university built by a Brazilian edtech.Co-founder. The studio’s own identity, made to be recognised before it is read.Brand campaign work, with agency and in-house teams.Brand direction with Flesh and Bone. An identity for healthcare intelligence.Chief Design, Creative & Product Officer. Brand and product through the company’s growth.Descomplica with Instituto Conhecimento Liberta. Certified professional courses.Brand direction with Flesh and Bone. An identity for healthcare intelligence.Design and product partner. One language across product, classroom and brand.Virtual and augmented reality for brands, in London.Chief Design, Creative & Product Officer. Brand and product through the company’s growth.Brand and product for the first fully online university built by a Brazilian edtech.Chief Design, Creative & Product Officer. Brand and product through the company’s growth.Descomplica with Instituto Conhecimento Liberta. Certified professional courses.Brand and product for the first fully online university built by a Brazilian edtech.Chief Design, Creative & Product Officer. Brand and product through the company’s growth.
Thirty years. Executive judgment. Hands‑on craft. See the work →
My experience spans executive leadership at Descomplica and creative direction at Google and McCann.
I stay close to the decisions and the details: inside the product, the brand system, the design and creative organisation. Where decisions cost money and the work has to show results.
What they say
“Victor gets inside the work. From the biggest ideas to sitting down and designing the details himself. There is no challenge too strategic or task too small.”
Pedro Siciliano Founder & CEO, Teachy
“Sahate pushes every idea beyond its expected boundaries without ever losing sight of the business, making the vision stronger for customers, teams, and investors alike.”
“Victor inspires the team to move beyond the obvious, explore uncharted territory and turn bold ideas into something powerful and unmistakably our own. He accomplishes that while being a joy to work with and someone we consider a key part of our company.”
Antonio Barczinski Co-Founder, Munin
“Sahate turns strategy into something impossible to ignore, making every idea sharper, more compelling, and genuinely groundbreaking. Working with him feels like adding an extraordinary creative force to the business.”
Daniel Pedrino CEO, Proz Educação
Social: history told in the language of the feed.Course pages, tablet and phone.Um professor pra chamar de seu. The Personal Prof campaign.F = M.A, physics printed on a football shirt.Plantão, the live class campaign.Personal Prof, the AI tutor interface.Out of home: the edtech that built the platform teaches you to build one.The brand in the street, in the hands of students.ENEM 2020: the layout system for a year spent indoors.Content cards: the curriculum, cut for the feed.Nossa Geração, printed.Night study, on the phone.Resumão, the revision system.Aulão #12hNerds: twelve hours live, the night before the exam.At home, the year everyone was.ENEM 2020, sem sair de casa.Personal Prof: the lesson and the conversation, side by side.The audience, studying wherever they are.Kit de Sobrevivência para o ENEM, the survival campaign.The product system, across every screen.Out of home, answering other brands in public.
Descomplica. Chief Design, Creative & Product Officer. Brand, product and creative through every phase of the company, from fifty people to over a thousand. See the project →
A Descomplica sprint with the D Studio, in São Paulo.In the room with the team, not next to it.Two screens, one conversation. Most of the work happens here now.The D Studio squad at Descomplica.A full room, and one direction to agree on.Strategy on the wall, before anything gets designed.With André Matarazzo. The long partnerships beat the briefs.The part that never fits in a deck.Working it out at the board.Studio work, written and art directed.Testing the thing instead of describing it.
Working together. Sprints, workshops and long partnerships, with founders, agencies, artists and in-house teams. See the work →
You work directly with me. Dedicated time, clear responsibility and close collaboration with your team, from setting the direction to getting the work out.
I use today’s tools, including AI, to explore and deliver. The judgment, creative direction and accountability stay with me.
As executive, designer, creative director and independent partner.
GoogleVictoria’s SecretBarclaysNikeHondaDescomplicaCoca-ColaKENZOHPMercedes-BenzThe GuardianMajid Al FuttaimAdidasTurkish AirlinesAbsolut VodkaSamsungChevroletNina RicciBBCTeachyO2The Louvre MuseumRoyal Air ForceMcCannSonyMazdaGlobo.comPlayStationWizz AirEA GamesRed BullAnalogFolk
GoogleVictoria’s SecretBarclaysNikeHondaDescomplicaCoca-ColaKENZOHPMercedes-BenzThe GuardianMajid Al FuttaimAdidasTurkish AirlinesAbsolut VodkaSamsungChevroletNina RicciBBCTeachyO2The Louvre MuseumRoyal Air ForceMcCannSonyMazdaGlobo.comPlayStationWizz AirEA GamesRed BullAnalogFolk
