I’m Victor Sahate, an independent designer and creative partner. I join founders, agencies and in-house teams for focused briefs and long-term partnerships. Brands and products, taken from the decision to the thing itself.
Flesh and BoneCo-founder. The studio’s own identity, made to be recognised before it is read.Sneaker FM. Wear it out loud, with Happy Finish.Design, brand and AI for the group’s SHARE programme.Brand and product for the first fully online university built by a Brazilian edtech.Sneaker FM, made with Happy Finish in London.A social experiment for SYZYGY with the artist McBess. It beat every previous year of leads and traffic, combined.The End, a virtual experience of climate change. With Happy Finish.Brand experience for London’s tallest building, with Happy Finish.Classic films connected to the places they were shot. Two Webby Awards.Brand campaign work, on both sides of the brief.Brand direction with Flesh and Bone. An identity for healthcare intelligence.Brand campaign work, on both sides of the brief.The Pearl, a visible presence for healthcare intelligence.Design and product partner. One language across product, classroom and brand.Sneaker FM. Wear it out loud, with Happy Finish.The End, a virtual experience of climate change. With Happy Finish.Design, brand and AI for the group’s SHARE programme.Classic films, through Street View. With Google Zoo.Chief Design, Creative & Product Officer. Brand and product through the company’s growth.Sneaker FM, made with Happy Finish in London.Virtual and augmented reality for brands, in London.Regulated higher education, under MEC audit.Co-founder. The studio’s own identity, made to be recognised before it is read.Brand campaign work, on both sides of the brief.Brand direction with Flesh and Bone. An identity for healthcare intelligence.The brand book, and the system the whole company worked from.Classic films connected to the places they were shot. Two Webby Awards.Descomplica with Instituto Conhecimento Liberta. Certified professional courses.The Pearl, a visible presence for healthcare intelligence.Design and product partner. One language across product, classroom and brand.Virtual and augmented reality for brands, in London.Chief Design, Creative & Product Officer. Brand and product through the company’s growth.The first Brazilian edtech to enter higher education.From fifty people to over a thousand.Descomplica with Instituto Conhecimento Liberta. Certified professional courses.Brand and product for the first fully online university built by a Brazilian edtech.The D Studio, the design team built in-house.
Thirty years. Executive judgment. Hands‑on craft. See the work →︎
My experience spans executive leadership at Descomplica and creative direction at Google and McCann.
I stay close to the decisions and the details: inside the product, the brand system, the design and creative organisation. The places where a decision costs money and the work has to earn it back.
What they say
“Victor gets inside the work. From the biggest ideas to sitting down and designing the details himself. There is no challenge too strategic or task too small.”
Pedro Siciliano Founder & CEO, Teachy
“Sahate pushes every idea beyond its expected boundaries without ever losing sight of the business, making the vision stronger for customers, teams, and investors alike.”
“Victor inspires the team to move beyond the obvious. He accomplishes that while being a joy to work with and someone we consider a key part of our company.”
Antonio Barczinski Co-Founder, Munin
“Sahate turns strategy into something impossible to ignore, making every idea sharper, more compelling, and genuinely groundbreaking. Working with him feels like adding an extraordinary creative force to the business.”
Daniel Pedrino CEO, Proz Educação
Social: history told in the language of the feed.Course pages, tablet and phone.Um professor pra chamar de seu. The Personal Prof campaign.F = M.A, physics printed on a football shirt.Plantão, the live class campaign.Personal Prof, the AI tutor interface.Out of home: the edtech that built the platform teaches you to build one.The brand in the street, in the hands of students.ENEM 2020: the layout system for a year spent indoors.Content cards: the curriculum, cut for the feed.Nossa Geração, printed.Night study, on the phone.Resumão, the revision system.Aulão #12hNerds: twelve hours live, the night before the exam.At home, the year everyone was.ENEM 2020, sem sair de casa.Personal Prof: the lesson and the conversation, side by side.The audience, studying wherever they are.Kit de Sobrevivência para o ENEM, the survival campaign.The product system, across every screen.Out of home, answering other brands in public.
Descomplica. Chief Design, Creative & Product Officer. Brand, product and creative through every phase of the company, from fifty people to over a thousand. See the project →︎
A Descomplica sprint with the D Studio, in São Paulo.Numbered seats, named pouches. The room is set before anyone sits.In the room with the team, not next to it.With Gabriel Comym. Most of the work happens here now.The D Studio squad at Descomplica.A full room, and one direction to agree on.Strategy on the wall, before anything gets designed.With André Matarazzo. The long partnerships beat the briefs.A Wizz Air workshop. Everything on the wall, nothing on a slide.The part that never fits in a deck.Some of it is still done by hand.Studio work, written and art directed.Testing the thing instead of describing it.
Working together. Sprints, workshops and long partnerships, with founders, agencies and artists. See the work →︎
You work directly with me. Dedicated time, clear responsibility and close collaboration with your team, from setting the direction to getting the work out.
I work with AI daily, as material rather than magic. It widens what we can try, and makes the direction matter more, not less.
As executive, designer, creative director and independent partner.
GoogleVictoria’s SecretBarclaysKENZOCoca-ColaEA GamesHondaNikeHPMercedes-BenzThe GuardianMajid Al FuttaimAdidasTurkish AirlinesAbsolut VodkaSamsungChevroletNina RicciBBCTeachyO2The Louvre MuseumRoyal Air ForceMcCannSonyMazdaGlobo.comPlayStationWizz AirDescomplicaRed BullAnalogFolk
GoogleVictoria’s SecretBarclaysKENZOCoca-ColaEA GamesHondaNikeHPMercedes-BenzThe GuardianMajid Al FuttaimAdidasTurkish AirlinesAbsolut VodkaSamsungChevroletNina RicciBBCTeachyO2The Louvre MuseumRoyal Air ForceMcCannSonyMazdaGlobo.comPlayStationWizz AirDescomplicaRed BullAnalogFolk
